PRESS *** NEW: THE PRESS RELEASE, OUTSIDE HOOLIGANS MANOR *** THE GAFFER PRESS SHEET TO DOWNLOAD *** KEY ART AND SCREENSHOTS FREE TO USE *** OUT 30 OCTOBER 2026 *** £9.99 / $9.99 *** PRESS KIT TO DOWNLOAD *** WINDOWS, MAC, LINUX AND STEAM DECK ***

PRESS

For magazines, journalists and creators.

THE GAFFER is a retro football management game. Take a club at the bottom of the Football League in August 1959 and manage it for thirty real seasons, to May 1989: pick the side, take the meetings, face the man from the paper and the man on the radio, and keep the board, the fans and the town on your side. Everyone you meet remembers what you said and did. Made by Pitchwork Studios, a small studio in Cardiff, Wales; lead developer Sanwar Ahmed.

Everything you need is below: the press sheet (the game in a paragraph, what is in it, screenshots and the links), and a press kit with the key art and six screenshots to use with your story.


PRESS RELEASE

For release: Monday 19 October 2026

THE MEN WHO REALLY RUN THE CLUB: THE GAFFER’S NIGHT OUTSIDE HOOLIGANS MANOR

Cardiff, Wales. Pitchwork Studios has shown new scenes from THE GAFFER, its retro football management game set in English football from 1959 to 1989, ahead of its release on Steam on 30 October for Windows, Mac, Linux and Steam Deck.

Night outside Hooligans Manor: the vice-chairman telling the businessman the new manager will find out who really runs this club, the HM sign on its bracket, regulars at the lit windows, a red double-decker bus waiting at the stop.
OUTSIDE HOOLIGANS MANOR: TWO OF THE SNUG, AND THE LAST BUS

Outside the pub. Every town in THE GAFFER has its pub, Hooligans Manor, and in its back room, the Snug, sit the six people who really run the club: the vice-chairman, the sponsor, a local businessman, a councillor, the mayor and the chair of the supporters’ club. On the night a new manager signs his first sponsor, two of them step out on to the pavement and talk about him while the bus ticks over at the stop, its board showing the town’s own centre. The regulars come and go through the front door, a light goes off upstairs, the HM sign swings in the wind. “Then he’ll find out who really runs this club,” says the vice-chairman. Then the two go round the back, and what they decide there, the manager never hears. Who comes out, and what they say, depends on the town, the year and the pair. Inside, the regulars talk about the week: the result, the table, the new signing and the money.

Inside Hooligans Manor: the regulars at their tables, the landlord behind the bar, one of them telling the room he told the gaffer his lad could play up front.
INSIDE THE MANOR: THE REGULARS HAVE THEIR SAY ON THE WEEK
The club offices at night: the black cab with the new signing pulled up at the door, the cabbie asking five shillings for the fare, the gaffer and Derek from the Gazette waiting on the pavement.
THE NEW SIGNING ARRIVES BY BLACK CAB. DEREK IS WAITING.

The taxi and the doorstep. When the manager signs a player, the new man arrives by black cab, holdall in hand. The cab rolls past the manager and Derek, the local paper’s man, and pulls up at the club’s door. The cabbie wants his fare, in the money of the day, and the new man tells him to keep the change. Derek has been waiting on the doorstep with his notebook open. Why him, what he cost, who makes way: the manager answers calmly, rallies, or reaches for the hairdryer, and every word goes in the paper. Derek remembers a promise; so does the town.

Club status: the town from above, with the ground, the training pitch, the club offices, the bank, Hooligans Manor, the parade of shops and the town hall, each with its figure, and traffic and people in the streets.
CLUB STATUS: THE CLUB AND ITS TOWN, FROM ABOVE AND LIVE

The town from above. CLUB STATUS shows the club and its town from above, live: the ground with the club’s place in the table, the training pitch with the squad’s fitness, the board’s confidence over the club offices, the money at the bank, the mood of the regulars at the pub and the town’s belief at the town hall. Buses stop for their passengers, there is a queue at the chippy, and the lads have a kickabout on the rec.

Rooms that change with the decades. The game runs for thirty years, and so do its rooms. The club office where the board reads the books has its pennants from old friendlies stirring when the door goes, a trophy cabinet that fills as the honours come, a better rug at the chairman’s end, the post sack, the mop and bucket, and dust turning in the window light. The scout’s office in the transfer market, the local radio studio and Hooligans Manor are all dressed for their decade, from the late fifties to the eighties: the wallpaper, the furniture, the colours, the machines. In the studio the tape reels turn and the level needles jump while anyone is talking.

The club office: Sandra and Peggy at their desks, the chairman at his, the board's confidence on the blackboard, pennants on the picture rail, the trophy cabinet in the corner, rugs on the floor.
FINANCES AND BOARD: THE CLUB OFFICE, WHERE EVERY PENNY COUNTS
The scout's office in the eighties: the notice board, the filing cabinet, the calendar, the television showing a match, the scout at his desk.
THE TRANSFER MARKET: THE SCOUT’S OFFICE IN THE EIGHTIES
The local radio studio in the seventies: Roy at the microphone, the press pack along the desk, the tape machine, the level meters and the ON AIR sign.
ON THE AIR: THE LOCAL RADIO STUDIO IN THE SEVENTIES

About THE GAFFER. The player takes over a club at the bottom of the Football League in August 1959 and manages it for thirty real seasons, to May 1989: picking the side, taking the meetings, facing the press and local radio, and keeping the board, the fans and the town on side. Everyone the manager meets remembers what he said and did. The game is drawn in pixel art in the style of the 1980s home computers. It is the first game from Pitchwork Studios, a small studio in Cardiff, Wales; lead developer Sanwar Ahmed.

Release. 30 October 2026 on Steam, £9.99 / $9.99, for Windows, Mac, Linux and Steam Deck. The game is in English. Steam: store.steampowered.com/app/5088390

Contact. Pitchwork Studios, support@pitchworkstudios.com. The pictures above are free to use in coverage of the game.


THE PRESS SHEET

PDF · two A4 pages


THE PRESS KIT

One zip: the key art (THE GAFFER logo over the ground, in two sizes), six screenshots from the game as it runs (the replay, Hooligans Manor, the kickabout, the hub, club status and the taxi), the press sheet and the facts as text. Free to use in coverage of the game.

ZIP · key art, 6 screenshots, press sheet, facts


THE FACTS

TITLE
THE GAFFER
DEVELOPER
Pitchwork Studios Ltd, Cardiff, Wales
LEAD DEVELOPER
Sanwar Ahmed
RELEASE
30 October 2026, on Steam
PRICE
£9.99 · $9.99
PLATFORMS
Windows, Mac, Linux and Steam Deck
CONTROLS
Mouse and keyboard. Controller support is coming in a future update.
GENRE
Football management
PLAYERS
Single-player
LANGUAGE
English
SET IN
English football, 1959–1989: thirty seasons
STEAM
store.steampowered.com/app/5088390
TRAILER
On the front page and on the Steam page

GET IN TOUCH

For interviews, questions or anything else for your story, write to support@pitchworkstudios.com, or use the contact form, with the name of your magazine, site or channel.


A NOTE ON WHAT THIS GAME IS

THE GAFFER is a work of fiction. It uses real English and Welsh town names as place names only; no real club, badge or person is represented. Its two cups are invented: the Challenge Trophy and the Autumn Cup. Every line of dialogue is written for the game and chosen in play by its own Internal Intelligence system, and every consequence in the game is decided by the simulation. The full notice is in the game, under SETTINGS > ABOUT & DISCLAIMERS.